Just ahead of the National Restaurant Association Show, where it will exhibit four new products, Middleby brand Star Holdings Group announced another new aspect of its business.<\/p>\n
The company will now do business as Star Brands. A press release says Star Brands is \u201can inspired reimagination of the company, marked by a new commitment to product innovation and setting a new standard in customer experience.\u201d<\/p>\n
\u201cThis is about reinvesting in a portfolio of iconic American equipment brands and the great people here who design and build them,\u201d says CEO Kevin Brown. \u201cWe\u2019re going to be bold, product-innovative, and very intentional about leveraging our power as a Middleby company based in Tennessee to make doing business with us easy and fun in a unique way.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
The manufacturer\u2019s portfolio includes equipment brands MagiKitch\u2019n, Bakers Pride, Lang, Wells, Star and APW.<\/p>\n","protected":false},"author":144,"featured_media":74513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[10],"tags":[],"segment":[],"manufacturer-category":[],"manufacturer-subcategory":[],"manufacturer-tag":[],"byline":[],"article-level":[],"class_list":["post-74508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news"],"_links":{"self":[{"href":"https:\/\/www.fermag.com\/wp-json\/wp\/v2\/posts\/74508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fermag.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fermag.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fermag.com\/wp-json\/wp\/v2\/users\/144"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fermag.com\/wp-json\/wp\/v2\/comments?post=74508"}],"version-history":[{"count":3,"href":"https:\/\/www.fermag.com\/wp-json\/wp\/v2\/posts\/74508\/revisions"}],"predecessor-version":[{"id":74516,"href":"https:\/\/www.fermag.com\/wp-json\/wp\/v2\/posts\/74508\/revisions\/74516"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fermag.com\/wp-json\/wp\/v2\/media\/74513"}],"wp:attachment":[{"href":"https:\/\/www.fermag.com\/wp-json\/wp\/v2\/media?parent=74508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fermag.com\/wp-json\/wp\/v2\/categories?post=74508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fermag.com\/wp-json\/wp\/v2\/tags?post=74508"},{"taxonomy":"segment","embeddable":true,"href":"https:\/\/www.fermag.com\/wp-json\/wp\/v2\/segment?post=74508"},{"taxonomy":"manufacturer-category","embeddable":true,"href":"https:\/\/www.fermag.com\/wp-json\/wp\/v2\/manufacturer-category?post=74508"},{"taxonomy":"manufacturer-subcategory","embeddable":true,"href":"https:\/\/www.fermag.com\/wp-json\/wp\/v2\/manufacturer-subcategory?post=74508"},{"taxonomy":"manufacturer-tag","embeddable":true,"href":"https:\/\/www.fermag.com\/wp-json\/wp\/v2\/manufacturer-tag?post=74508"},{"taxonomy":"byline","embeddable":true,"href":"https:\/\/www.fermag.com\/wp-json\/wp\/v2\/byline?post=74508"},{"taxonomy":"article-level","embeddable":true,"href":"https:\/\/www.fermag.com\/wp-json\/wp\/v2\/article-level?post=74508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}