{"id":73738,"date":"2026-03-16T14:06:20","date_gmt":"2026-03-16T19:06:20","guid":{"rendered":"https:\/\/www.fermag.com\/?page_id=73738"},"modified":"2026-05-13T12:22:59","modified_gmt":"2026-05-13T17:22:59","slug":"how-to-spec-live","status":"publish","type":"page","link":"https:\/\/www.fermag.com\/how-to-spec-live\/","title":{"rendered":"How To Spec Live"},"content":{"rendered":"\n\n\t\t\t<a href=\"https:\/\/www.fermag.com\"  target=\"_self\">\n\t\t\t\t\t\t\tFER Home Page\n\t\t\t\t\t<\/a>\n\t\t\t<p>Produced by Foodservice Equipment Reports  \u00b7  September 23-25, 2026  \u00b7  Pleasanton, CA  \u00b7  Registration is now open!<\/p>\t\t\t\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.fermag.com\/wp-content\/uploads\/2026\/05\/HTSL.png\" alt=\"HTSL\" height=\"515\" width=\"909\" title=\"HTSL\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\nMenu\t\t\t\n\t\t\t\t\t<ul id=\"menu-how-to-spec\"><li id=\"menu-item-73987\"><a href=\"#why-attend\">WHY ATTEND<\/a><\/li>\n<li id=\"menu-item-73988\"><a href=\"#agenda\">AGENDA<\/a><\/li>\n<li id=\"menu-item-73989\"><a href=\"#categories\">CATEGORIES<\/a><\/li>\n<\/ul>\t\n\t\t\t<a href=\"https:\/\/www.fermag.com\/how-to-spec-live\/register-for-how-to-spec\/\"  target=\"_blank\" rel=\"noopener\"    rel=\"noopener\">\n\t\t\t\t\t\t\tRegister Today\n\t\t\t\t\t<\/a>\n\t<div class=\"ditty ditty--pre\" data-id=\"73983\" data-uniqid=\"ditty-6a0520c6a1f63\"><\/div>\n\t\t\t<h5>Presented By<\/h5><h3>Foodservice Equipment Reports<\/h3>\t\t\t\n\t\t\t<h5>In Partnership With<\/h5><h3>Frontier Energy FSTC<\/h3>\t\t\t\n\t\t\t<h3>6<\/h3>\t\t\t\n\t\t\t\t<p>Equipment Categories<\/p>\n\t\t\t<h3>2<\/h3>\t\t\t\n\t\t\t\t<p>Days of Programming<\/p>\n\t\t\t<h3>5+<\/h3>\t\t\t\n\t\t\t\t<p>Audience Segments<\/p>\n\t<ul>\n\t\t<li>\t\t\t\t\n\t\t<h3>WHY ATTEND<\/h3><\/li>\t<\/ul>\n<h2>\n\t\tEducation Built For\n\t\tHow You Spec\n\t\t\t\t<\/h2>\t\n\t<p>Unlike any other industry event, How To Spec Live delivers a program laser-focused on how to specify foodservice equipment. Every session is a live version of FER&#8217;s signature equipment comparisons, combining expert panels, live demos, and real-world specification tips.<\/p>\n\t<p><img decoding=\"async\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f52c.svg\" alt=\"\ud83d\udd2c\" \/><\/p>\n\t\t\t<h3>Live Equipment Demos<\/h3>\t\t\t\n\t\t\t\t<p>Get hands-on time with equipment at the newly opened Frontier Energy FSTC, one of the most advanced foodservice technology centers in North America.<\/p>\n\t<p><img decoding=\"async\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f5e3.svg\" alt=\"\ud83d\udde3\ufe0f\" \/><\/p>\n\t\t\t<h3>Expert Panel Discussions<\/h3>\t\t\t\n\t\t\t\t<p>Hear directly from manufacturers, operators, and consultants in moderated sessions covering the latest technologies, specification tips, and common mistakes.<\/p>\n\t<p>\ud83c\udfaf<\/p>\n\t\t\t<h3>Category-Focused Sessions<\/h3>\t\t\t\n\t\t\t\t<p>Each session answers the questions that matter: What are the benefits? What sets makers apart? What are the top specification tips? What surprises even seasoned pros?<\/p>\n\t<p>\ud83d\udcda<\/p>\n\t\t\t<h3>FER Editorial Authority<\/h3>\t\t\t\n\t\t\t\t<p>Sessions are built around the same rigorous editorial standards as FER&#8217;s renowned equipment comparison content, brought to life in a live, interactive format.<\/p>\n\t<p>\ud83e\udd1d<\/p>\n\t\t\t<h3>Unmatched Networking<\/h3>\t\t\t\n\t\t\t\t<p>A smaller group setting, two hosted group dinners and full days of side-by-side programming create the kind of facetime and lasting connections that trade show floors simply cannot match.<\/p>\n\t<p>\ud83d\udcc8<\/p>\n\t\t\t<h3>Sharper Specifications<\/h3>\t\t\t\n\t\t\t\t<p>You will leave with practical, immediately applicable knowledge across six equipment categories, giving you a genuine edge every time you write or review a spec.<\/p>\nEvening Reception\nPanel Discussions\n\t<p>Group Dinners<\/p>\n\tPhotos by Jessica Guadagno Photography\n\t<ul>\n\t\t<li>\t\t\t\t\n\t\t<h3>WHO SHOULD ATTEND<\/h3><\/li>\t<\/ul>\n<h2>\n\t\tBuilt for\n\t\tEvery specifier\n\t\t\t\t<\/h2>\t\n\t<p>Whether you are just starting out or have decades of experience, How To Spec Live is designed to level up your expertise and connect you with the people who shape the industry.<\/p>\n\t\t\t<h5>1st<\/h5><h3>First-of-its-kind event<\/h3>\t\t\t\n\t\t\t\t<p>A FER and Frontier Energy FSTC partnership unlike anything the foodservice industry has produced: educational, hands-on, and built for real specification impact.<\/p>\n\t\t\t<h5>100%<\/h5><h3>Specification Focused<\/h3>\t\t\t\n\t\t\t\t<p>Every session, every demo, and every discussion is purpose-built around helping you specify better. No fluff. No filler. Just actionable knowledge you can use immediately.<\/p>\n\t<p><strong>Hotel Information<\/strong><\/p>\nDoubletree by Hilton Hotel Pleasanton at the Club<br \/>\n7050 Johnson Drive<br \/>\nPleasanton, CA 94588\nRoom rate is $183.50\/night plus tax.<br \/>\nThe room rate includes a mandatory $4.50\/night fee.\n<p>We will be providing bus transportation to and from the FSTC at the beginning of the day and after the meetings end and to any evening events.<\/p>\n\t\t\t<a href=\"https:\/\/www.hilton.com\/en\/attend-my-event\/plepcdt-908-66ec347c-132b-4dee-9cd6-492ba1a29225\/\"  target=\"_self\">\n\t\t\t\t\t\tHotel Reservations\n\t\t\t\t\t<\/a>\n<h2>\n\t\t\tPleasanton, CA <br \/>Tri-Valley Wine Country\t<\/h2>\n\t<p>Nestled in the scenic Tri-Valley of Northern California, Pleasanton sits just 35 miles east of San Francisco. Surrounded by world-class Livermore Valley wineries, a charming historic Main Street, and beautiful rolling hills, it is a destination worth the trip in its own right.<\/p>\n\t<ul>\n\t\t<li>\t\t\t\t\n\t\t<h3>2026 Equipment Categories<\/h3><\/li>\t<\/ul>\n<h2>\n\t\tSix Categories.\n\t\tDeep Expertise.\n\t\t\t\t<\/h2>\t\n\t<p>Each session dives into one equipment category with live demos, expert panels, and specification guidance you can put to work immediately. The 2026 program covers:<\/p>\n\t<p><img decoding=\"async\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f35f.svg\" alt=\"\ud83c\udf5f\" \/><\/p>\n<h2>\n\t\t\tFryers\t<\/h2>\n\t<p>\u26a1<\/p>\n<h2>\n\t\t\tHigh-Speed Ovens\t<\/h2>\n\t<p>\ud83e\uddca<\/p>\n<h2>\n\t\t\tIce Machines\t<\/h2>\n\t<p>\u2744\ufe0f<\/p>\n<h2>\n\t\t\tRefrigeration\t<\/h2>\n\t<p>\ud83d\udd25<\/p>\n<h2>\n\t\t\tCombi Ovens\t<\/h2>\n\t<p>\u2699\ufe0f<\/p>\n<h2>\n\t\t\tInduction\t<\/h2>\n\t<ul>\n\t\t<li>\t\t\t\t\n\t\t<h3>The Schedule<\/h3><\/li>\t<\/ul>\n<h2>\n\t\tThree Days.\n\t\tOne Mission.\n\t\t\t\t<\/h2>\t\n\t<p>An intensive, experiential program that turns specification theory into hands-on practice across every session.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>September 23<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>Opening Dinner Reception<\/h3> \t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Kick off the event with a hosted evening reception where attendees and manufacturers gather in a relaxed outdoor setting. A perfect opportunity to connect with fellow specifiers and industry leaders before the sessions begin.<\/p> \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>September 24<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>Full Day: Panel Discussions, Equipment Demos + Group Dinner<\/h3> \t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Dive into a full day of expert panels and live equipment demonstrations at the FSTC facility. Each session covers a specific equipment category with practical specification guidance. Cap the evening with a group dinner off-site for continued conversation and connection.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>September 25<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>Full Day: Panel Discussions + Equipment Demos<\/h3> \t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>The second full day continues the deep-dive program across all six equipment categories. Each session answers the critical questions: What are the benefits? What separates the top products? What are the top specification tips? What are the most common mistakes?<\/p>\n\t\t<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.fermag.com\/wp-content\/uploads\/2026\/04\/logo_H2SLogo.jpg\" alt=\"logo H2SLogo\" height=\"606\" width=\"1350\" title=\"logo H2SLogo\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n\t<p>How To Spec Live is produced by FER Media LLC in partnership with Frontier Energy FSTC. Pleasanton, CA \u00b7 September 23-25, 2026.<\/p>\n\t\t\t<a href=\"https:\/\/www.fermag.com\/\"  target=\"_self\">\n\t\t\t\t\t\t\tfermag.com \u2192\n\t\t\t\t\t<\/a>\n\n","protected":false},"excerpt":{"rendered":"<p>FER Home Page Produced by Foodservice Equipment Reports \u00b7 September 23-25, 2026 \u00b7 Pleasanton, CA \u00b7 Registration is now open! Menu WHY ATTEND AGENDA CATEGORIES Register Today Presented By Foodservice Equipment Reports In Partnership With Frontier Energy FSTC 6 Equipment Categories 2 Days of Programming 5+ Audience Segments WHY ATTEND Education Built For How You&hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"tpl-no-header-footer.php","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"class_list":["post-73738","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.fermag.com\/wp-json\/wp\/v2\/pages\/73738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fermag.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.fermag.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.fermag.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fermag.com\/wp-json\/wp\/v2\/comments?post=73738"}],"version-history":[{"count":18,"href":"https:\/\/www.fermag.com\/wp-json\/wp\/v2\/pages\/73738\/revisions"}],"predecessor-version":[{"id":74535,"href":"https:\/\/www.fermag.com\/wp-json\/wp\/v2\/pages\/73738\/revisions\/74535"}],"wp:attachment":[{"href":"https:\/\/www.fermag.com\/wp-json\/wp\/v2\/media?parent=73738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}